We're at the intersection of a strategic consultancy, a creative agency, and a research provider.

Inside Culture is a strategy-led marketing agency based in Toronto, Canada, with national and U.S. reach. Using collaborative workshops and a proven process, we deliver brand strategy that aligns with the marketer’s culture and values.

Our expertise includes positioning, insight research, brand architecture, internal communication, and marketing plans. Strategic planning is the foundation of all our creative work: big or small, internal or external, transactional or behavioural. We find new ways for brands to supercharge competitiveness.

We’re proud to have worked with B2C and B2B companies in nearly every category: packaged goods, food and beverage, retail, financial services, automotive, technology. Companies such as Hyundai, Mondelēz, Leon’s Furniture, Tricon and Taq use our collaborative process to clarify brand strategy.

What makes our marketing agency different

We are small and specialized. A deeply experienced team is at every step of the process.
We build brands based on your internal culture, not ad culture. To build what’s right.
We design research and measurement in line with strategy. No black boxes.

How we can help

Strategy is the foundation of everything we do.
This informs work across three areas:
A proven strategic process to clarify and define brands.
Positioning, research design, brand architecture, internal culture
Clever connections amplify brand ideas and create different types of interactions.
Connection planning, marcom plans, internal communication
Ideas that inspire. Big or small. Internal or external. Transactional or behavioural.
Brand naming and identity, messaging architecture, platforms, digital properties

Why you might consider us

Make Your Culture Count

Help the internal audience to think and act in a manner consistent with the brand. And build the external experience.

Act More, Talk Less

Find new ways of using expected touch points and encouraging new ones.

Build What's Right

Address core needs: optimize budget allocations across programs, reach the right audience, build distinctiveness.

Set The Future

Use legacy associations or brand assets in a new way. Position new products or sub-brands.
‘Inside Culture challenged our thinking and quickly identified solutions. Their ability to weave different perspectives together and articulate positioning was incredible.’
– Tricon Residential
‘They carefully analyzed our organization from a multitude of perspectives. Their understanding of our industry and internal culture was particularly insightful. This resulted in a new way of thinking and made our brand more competitive.‘
– CPA Québec