Thousands and thousands of psychology studies have shown that we are extremely efficient at ignoring facts and irrational thinking. Some studies have shown that confirmation bias is not just behavioural, but physiological too. When information is received supporting one’s beliefs a rush of dopamine…
Emily Brontë “is primarily the recorder of feelings and not of thoughts.” — Virginia Woolf Brontë and advertising are not easily confused, but the distinction between feelings and thoughts is equally applicable. In marketing the “thoughts” of strategy are transposed into “feelings.” Otherwise relevancy…
The Importance of Distinguishing Strategy and Execution Emily Brontë “is primarily the recorder of feelings and not of thoughts.” — Virginia Woolf Brontë and advertising are not easily confused, but the distinction between feelings and thoughts is equally applicable. In marketing the “thoughts” of…
"Obsolescence never meant the end of anything, it's just the beginning." – Marshall McLuhan Understanding Brand Equity MacBook 2013: 8GB RAMMacBook 2024: 8GB RAM From a technological standpoint this doesn’t make a lot of sense. Considering Moore’s Law, base laptops should have a lot…
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