Thirty Percent More Cake
Deep ‘n delicious bites of brand strategy with
rich layers of persuasion, technology and media,
because every marketing plan needs a little sugar.
MOST RECENT
ABOUT 30MC
Mission Statement
Marketing is difficult because so many factors are out of our control:
competitor activity, the stock market, government policy, the weather.
Practitioners don’t always make it any easier. We continue to use linear
communication models developed in the 50s and 60s despite matured
markets and evolved media. We call it the business of persuasion, while
acknowledging that people choose brands for irrational reasons.
30MC is about uncovering the myths and contradictions of brand building.
Our goal is to discover and capture how companies overcome barriers like
fragmentation or complexity. We’ll draw parallels between categories and
identify patterns. The groundwork for building strong brands.
CONTRIBUTORS
Ritchie D. Emslie
Ritchie does one thing, really well: brand strategy. For over 30 years
this is the only discipline Ritchie has practiced. And why not? Strategy
puts you at the center of business, insight, ideas, culture and people.
It’s a tough gig to give up.
Ritchie finds new ways for brands to supercharge competitiveness.
There are opportunities in how we connect media to an idea, learn
from outside the category, or turn a tactic into something more.
Working collaboratively with marketers, Ritchie turns opportunities
into tangible strategies that deliver results.
