Taq was previously known as SCI Marketview. Its people and products were siloed into different parts of the automotive business: fleet inventory, software, financing. Its sales force was unsure of what they were selling. We moderated multiple workshops with C-levels and executives across all divisions, galvanizing the internal audience that was once divided. We renamed the company Taq, a reference to a tachometer, and added the category descriptor, automotive intelligence, to clearly set the company’s vision: business strategy and software that transforms the entire industry.